A Study on Buying Behaviour of Women towards Super Market's in Coimbatore

This study investigates the buying behavior of women shoppers in supermarkets in Coimbatore, Tamil Nadu, a city experiencing rapid growth in organized retail. Women, as primary household shoppers, significantly influence purchasing decisions in supermarkets, yet there is limited research on their preferences and decision-making processes in this context. Additionally, factors like product quality, price, and brand, along with promotional strategies such as advertisements and discounts, heavily influence their buying decisions. The findings highlight the importance of targeting young, working, and self-employed women shoppers by offering high-quality products, competitive pricing, and appealing promotional offers. Retailers in Coimbatore are encouraged to tailor their strategies to meet the evolving needs of women shoppers to enhance customer satisfaction and increase sales in a competitive market. This study provides valuable insights for retailers aiming to optimize their offerings and improve the overall shopping experience for women in supermarkets. Key words: buying behaviour , supermarket, product, qualities and etc…