India’s telecommunications industry has grown into one of the largest and fastest-expanding networks in the world. With the rapid penetration of smartphones, affordable data tariffs, and increased digital adoption, telecom providers face intense competition to expand their retail reach and increase customer loyalty. This article updates an earlier project on retail penetration of prepaid cards and transforms it into a contemporary study focused on Jio Prepaid services in Coimbatore. The research explores the retail penetration levels, retailer satisfaction, competitor presence, and preferences that influence product shelfing decisions. Using structured questionnaires and field data, the study highlights key issues, market opportunities, and strategic recommendations for telecom service providers in 2025.
D. Suganya (Thu,) studied this question.