PRESENCED6. 2 Dissemination, communication & exploitation strategy and its first results aiming to maximise the outreach of the results generated in the project

This deliverable provides a midterm update on PRESENCE’s progress toward its impact goals, with a focus on market insights, exploitation readiness, communication strategy, and standardisation alignment. PRESENCE is committed to reshaping how people interact in virtual environments by enhancing the sense of presence across training, professional collaboration,cultural heritage experiences, and health. Through its three technological pillars of Haptics, Holoportation, and Intelligent Virtual Humans the project combines technical innovation with stakeholder co-creation to address real-world challenges in the XR ecosystem and the broader application domains. The market and exploitation chapters document PRESENCE’s shift from early planning to strategic positioning. A refined Decision-Making Unit now structures key user types, linking technology development to business relevance. The project has introduced its MVP Canvas and prototype canvasses to identify, test, and refine commercial hypotheses, especially aroundmodular licensing and subscription models. Joint Business Clinic (JBC) #1 engaged 43 participants and generated validated insights into sector-specific value propositions. The updated Component Exploitation Matrix tracks technical maturity, IP ownership, and reuse potential. Looking ahead, the third cycle of Human-Centred Design (M20 to M30) will consolidate real-world validation through JBC#2, partner engagements, and early adopter feedback, preparing the groundwork for results consolidation with human-centred approach. Our communication and dissemination activities have progressed from foundational setup to targeted engagement. The project’s online presence has matured to becoming primary outreach tools to connect with business developers and user decision-makers. Capacity building efforts have exceeded expectations, with 14 workshops and training sessions involving over 530 participants. These sessions serve both awareness and exploitation goals. Offline visibility was reinforced through new factsheets, brochures, and participation in events. The strategic emphasis in the second half of the project will be on deepening engagement, streamlining content, and supporting adoption pathways through tailored materials and campaigns. PRESENCE is also advancing its contributions to European standardisation. Partners are actively involved in working groups on haptics, light field formats, and AI standards. These efforts ensure alignment with emerging technical guidelines while extending PRESENCE’s influence into shaping future regulatory and interoperability frameworks. Together, these strands of work form a coherent strategy for transforming PRESENCE’s research outputs into real-world pathways that extend the project’s impact beyond its formal conclusion