Impact Of Influencer Marketing on Gen Z Purchase Intentions: A Study Focusing on Lifestyle Tech Products

As Generation Z (Gen Z) cements its status as a dominant economic force, traditional advertising is increasingly bypassed in favor of algorithm-driven, creator-led content. This study investigates the impact of influencer marketing on the purchase intentions of Gen Z consumers within the lifestyle technology market—a category defined by products that blend functional utility with personal aesthetic and social status.Using a mixed-methods approach, the research analyzes how key influencer attributes, such as perceived authenticity, technical expertise, and parasocial interaction, drive consumer trust. Findings suggest that Gen Z’s