An economic analysis of marketing of fig in Bellary District of Karnatak

The present study was undertaken in Bellary district of Karnataka to analyze the economics of marketing of fig. Four marketing channels have been identified and their respective price spread, marketing margin, marketing cost and producer's share in consumer rupee is calculated. In channel I marketing cost and price spread were same i.e. Rs.176.66; as there was no middle men in between and net price farmer receives for his produce is Rs.2823.24. The producer's share in consumer rupee is 94.11 per cent. In channel II the total marketing cost was Rs.616.63 and the total marketing margin was Rs.519.35 and the price spread is Rs.1135.98. The producer's share in consumer rupee is 70.59. The channel III had a price spread Rs. 3080.37, the overall marketing margin is Rs.1910.64; The total marketing cost in this channel is Rs.1169.73; the producer's share in consumer rupee is 47.24. In channel IV the overall marketing cost was Rs.1383.87 and the total marketing margin was Rs.2260.38. The price spread in this channel was highest of about Rs.3644.26 and producer's share in consumer rupee is 43.25