The paper explores marketing of library information resources and services. Libraries are currently experiencing changes in the new information age, due to rapidly changing media technologies, increasing users’ preferences and expectations, competition from other information providers such as internet and dwindling library budgets. These necessitate library and information science professional’s leverage on competitive marketing approaches to strategically reorient themselves. The objective of the study includes creating awareness, increasing utilization, meeting user’s needs, promoting new services and resources, enhancing user’s satisfaction, and encouraging information literacy. Printed resources, non-printed resources, electronic/digital resources which include e-books, e- journals, and online databases were identified as some of the library information resources. The identified library services to include reference services, circulation services, current awareness services, digital/online services. Recommendations were made that library and information services should be expended and developed with the current trends to withstand all challenges and meet the changing need of the prospective clients for sustainable development of the Nigerian libraries.
Ufuoma Abigail Omosor (Thu,) studied this question.