Impact Of Digital Marketing On Customer Buying Behaviour: A Study With Case-Based Evidence

Key Points

• The aim is to examine the impact of digital marketing strategies on consumer buying behaviour through case studies.
• Analyzed secondary data from major platforms like Amazon, Instagram, and Flipkart.
• Utilized case studies to support findings about digital marketing influence.
• Investigated factors such as advertising, social media engagement, and online reviews.
• Found that substantiated advertising and social media engagement shape buying opinions positively.
• Identified that online reviews and promotional discounts significantly influence purchase decisions.
• Concluded that digital marketing has a strong, positive impact on consumer buying behaviour.

Abstract