Given the lack of research on the intersection of media and religion outside the U.S. and in South Korea, this study analyzed how two mainstream daily newspapers have depicted Christianity and compared their tones and frames toward this religion and megachurches in Korea. News stories on three major religions—Protestantism, Buddhism, and Catholicism—were identified and collected from the newspapers’ online archives. Overall, 302 out of 895 articles were focused on Christianity. Quantitative content analysis was utilized with a manual holistic approach. One of the major findings is that Chosun Ilbo, a conservative-leaning publication, described Protestantism in a more positive manner than Kyunghyang Shinmun, a liberal-leaning newspaper. Another finding is that there has been a shift in religion news coverage between 2011 and 2022 in terms of frames applied. Frames such as political power and corrupt were used more often in 2011, whereas the social work frame was employed more frequently in 2022, when covering Protestantism. The findings offer critical implications for journalists, religious communities, and the public by identifying journalistic practices that potentially fuel audience polarization. This exploratory study serves as a foundational step in advancing scholarly discourse on the media–religion interface in South Korea.
Taisik Hwang (Sun,) studied this question.