“And Finally, London Is Ready”: The 1975 European Tour of Born to Run

ABSTRACT This article explores the confirmation of Bruce Springsteen’s brand identity afforded to him with the pivotal album Born to Run through the European tour in November 1975. Media historiography of the short but pivotal European promotional tour has concentrated on the subdued first concert at the Hammersmith Odeon and Springsteen’s artistic tantrum against the bravado advertising slogan that his European audiences were now ready to appreciate the man and his music. This article considers the performances of the European tour, with a focus upon the socioeconomic circumstances around two London concerts. Secondly, attention is given to the expansive reporting of Springsteen’s career after signing with CBS to the Hammersmith concerts through the popular press and the specialist music media and how that has been revised over time. Importantly though, central to Springsteen’s long-term popularity is his relationship with the fans and vice versa. With a focus on personal experiences, this article will explore the act of fandom, through “remembering” and energising the cult of personality.