The Indian healthcare ecosystem has undergone rapid digital transformation over the last decade, leading to the emergence of e-pharmacies as a significant segment within the pharmaceutical supply chain. This study examines the rise of e-pharmacies in India, focusing on growth drivers, market trends, regulatory frameworks, challenges, and future prospects. The paper also includes a case study analysis of major players such as Tata 1mg, PharmEasy, and Netmeds. Findings suggest that technological adoption, pandemic-driven demand, and improved logistics have accelerated the growth of e-pharmacies, although regulatory and ethical concerns remain critical barriers.
Bajpai et al. (Mon,) studied this question.
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