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AI virtual assistants gaining ground in admissions | Synapse

May 15, 2026

AI virtual assistants gaining ground in admissions

Key Points

This study explores the impact of artificial intelligence in the college admissions process.
Universities implemented AI-powered chatbots in their digital recruitment strategies.
Evaluated student engagement and interactions with AI assistants compared to human representatives.
AI chatbots increased initial student engagement during the recruitment process.
Feedback indicated that students appreciated instant responses but valued personal interaction.

Abstract

While nothing beats a human connection, some colleges and universities are experimenting with using artificial intelligence‐powered chatbots in their digital recruitment efforts.

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Cite this study

Donna Talarico (Wed,) studied this question.

www.synapsesocial.com/papers/6a06b8a7e7dec685947ab1b0 — DOI: https://doi.org/10.1002/tsr.70069

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Donna Talarico

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