Understanding Second-Hand Clothing Consumption: A Literature Review and Proposed Conceptual Model

Second-hand clothing is increasingly promoted as a sustainable alternative to reduce the fashion industry’s environmental impact, yet evidence on why consumers purchase second-hand apparel remains fragmented across disciplines. This literature review synthesizes prior research to identify the main motivational drivers and inhibitors of second-hand clothing purchasing and to translate them into a coherent conceptual explanation. We reviewed and conceptually integrated the academic literature on second-hand apparel consumption, focusing on how studies define, operationalize, and relate sustainability concerns, economic value, uniqueness and identity motives, and socio-cultural influences to purchase intention and behavior. The reviewed evidence indicates that pro-environmental values often coexist with utilitarian and symbolic motives, while barriers frequently involve perceived risk (e.g., quality and hygiene), effort, and access constraints. Building on this synthesis, we propose an integrative model that organizes key antecedents and mechanisms leading to purchase intention and repeat purchasing, highlighting enabling conditions and boundary factors that may strengthen or weaken these relationships. This review consolidates dispersed findings, clarifies theoretical gaps, and provides a testable framework to guide future empirical research and managerial interventions aimed at scaling circular fashion adoption.