Every business organization uses its resources to carry out its objectives successfully. To meet therequirements of objectives accomplishment, various activities are being performed. These activitiesmay include research, production, marketing, and finance, logistic and human resources. Is themarketing through which the company gets its return from all efforts and sources it has used? It is avery important activity of the organization. Marketing is the process whereby society, to supply itsconsumption needs, evolves distributive systems composed of participants, who, interacting underconstraints-technical (economic) and ethical (social)-create the transactions or flows which resolvemarket separations and result in exchange and consumption.‖ For easy understanding these activitiesare divided into four group i.e. product, price, promotion and placement. This is called marketingmix. Planned mix of the control label elements of a product 's marketing plan commonly termed as4P's: product, price, place, and promotion.It has become very import to communicate to target customers regarding their products and servicefeature. Adverting is a tool of marketing communication or promotion. It creates awareness, reminds,persuades and retains the existing customers. It helps to increase the new customers and retain theexisting customers contributing in growth of the business. Further, if advertising is done with propermedia planning, the communication effectiveness will be higher. Therefore, the advertising strategicmedia planning is of great significance for promotion of the business in present competitive situation.Due to its great importance, this topic has been selected for research study.VIThis topic focuses on the concept of advertising, various advertising strategies/ tools used bybusinesses to promote their products and increase sale. This research study determines and analyzesthe effectiveness of advertising practices adopted by the leading companies.Also, the descriptive methodology has been used for data interpretation and analysis. The findingssuggest or conclude that to improve effectiveness of advertising focus should be made on targetmarkets. This is actually the main reasons why most marketing strategy fail : they think too big andlose focus of their own market, resulting in a failure to capture anything. Grow traction first with yourmarket, then proceed to cast a wider net.The products and service should also be precisely defined to adopt the key strategies that shouldproject the image of product as substantial brand in the mind of customers. Also, there search anddevelopment should continue further for meeting the customer’s requirements.
ARYA BAJPAI (Fri,) studied this question.