What question did this study set out to answer?

To explore customer satisfaction management techniques used by Shoppers Stop Ltd in retailing.

May 21, 2026Open Access

"A Study on Customer Satisfaction Management of Shoppers Stop Ltd"

Key Points

To explore customer satisfaction management techniques used by Shoppers Stop Ltd in retailing.
Analyzed customer feedback and satisfaction metrics
Evaluated retailing strategies
Assessed impact on sales and repeat business
Increased customer satisfaction reported due to improved value-driven strategies
Enhanced coordination efforts led to better customer engagement
Achieved higher sales percentages directly linked to customer satisfaction improvements

Abstract

Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or UltimateConsumer.

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