According to Officite, 87% of consumers said they would prefer the company to a competitor based on the reputation of the company's brand. This powerful statistic indicates the significant impact of branding on business success. Being noticed in a crowded digital space is incredibly difficult without proper branding. In the digital age, when information is plentiful and easily accessible, businesses must create brand names that distinguish them from their competitors. In this article, we will discuss the role of branding in the digital age, including its definition, impact on technology and social media, and how it has evolved from product-oriented to customer-oriented. Today, more and more companies are resorting to modern scientific methods of brand research, such as neuromarketing, large-volume data analysis and predictive models. In this article, we will look at what opportunities scientific novelty provides in brand research to create effective marketing strategies and increase the competitiveness of the company.
Yuriy Reznikov (Fri,) studied this question.