This article examines the organizational and economic directions for increasing the competitiveness of service enterprises in Uzbekistan under the conditions of economic modernization and digital transformation. The study analyzes the current state of the service sector and identifies the main factors influencing the competitiveness of service enterprises, including innovation activity, management efficiency, service quality, digital technologies, and investment support mechanisms. Special attention is paid to the role of modern organizational approaches such as strategic management, customer-oriented service models, business process optimization, and digital transformation in strengthening competitive advantages. The research also evaluates the impact of economic factors including financial stability, labor productivity, investment activity, and market infrastructure on enterprise performance and sustainability. The article analyzes international experience in enhancing service sector competitiveness and assesses the possibilities of adapting advanced foreign practices to the economic environment of Uzbekistan. Based on analytical findings, practical recommendations are proposed for improving organizational management systems, accelerating innovation processes, developing human capital, and expanding digital infrastructure in service enterprises. The results of the study demonstrate that the implementation of modern organizational and economic mechanisms contributes to increasing efficiency, improving service quality, strengthening market positions, and ensuring sustainable development of the service sector in Uzbekistan.
Jamshedovna et al. (Wed,) studied this question.