Integrated design of graphic creativity and visual information visualisation in multimodal contexts

Key Points

• The study aims to explore the integration of graphic creativity in enhancing visual information visualisation across multimodal contexts.
• Conducted a randomized trial to evaluate the effectiveness of graphic designs in conveying information.
• Targeted various multimodal contexts to assess comprehension and engagement levels.
• Utilized qualitative and quantitative analyses to interpret data from participant responses.
• Participants with integrated graphic designs showed a 25% increase in comprehension ratings (p<0.05).
• Engagement levels were 30% higher compared to traditional designs, indicating a strong preference for creative visualisations.

Abstract