The organic food sector in India has experienced rapid growth driven by raising health and environmental awareness amid a burgeoning middle class. This literature review attempts to highlight the role of various factors such as income, age, education, and location in influencing people's perception and purchase of foods in India. We came across 59 articles in 2018 to 2025 that revealed that people with higher income levels and education were willing to pay for organic foods. Those with low-income levels and education experience various obstacles, including higher costs and scarcity of supply. Majority of consumers of organic foods come from urban settings and are characterized by youthfulness and high education. There exists a disparity between people who wish to purchase foods and those who make purchases. For increased purchase, it would be necessary for the government to provide subsidies and conduct awareness programs. Nevertheless, we lack sufficient data on rural populations. This paper used VOSviewer software to map out the relationships between keywords related to food. This review aims to help stakeholders like policymakers, researchers and others, promote consumption in line with India’s Sustainable Development Goals. The review highlights the need for research in rural areas and over a longer period. It also emphasizes the importance of making organic food more accessible and affordable for all.
Dohar et al. (Fri,) studied this question.