Extension agricultural educators face the challenge of reaching busy business people--farmers. Often we need to discuss new ideas with a farmer or gather information for a project. Other times we would simply like a chance to become more acquainted with various farmers. One way to initiate a meeting is to make a cold call. But, too often, farmers are away from the farmstead conducting their business. Reaching a farmer, during harvest and in the combine, offers a unique opportunity to communicate one-on-one.
Robert D Battel (Wed,) studied this question.
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