Participants in an Extension workshop were surveyed with respect to their perceptions of factors influencing their farm business and their views of future management problems and opportunities over the next ten years. Changing market conditions, enterprise profitability, and family relationships were most expected to influence their businesses. Personnel, finance, and environmental issues were perceived as their most important management problems. Expanding the business, marketing opportunities, and lowering costs of production were their most significant management opportunities. These results suggest some, although not radical, changes are necessary in management education.
Musser et al. (Thu,) studied this question.