What question did this study set out to answer?

To evaluate Extension's current image among various stakeholders and its alignment with its mission.

May 29, 2026Open Access

Image: Creating a Unique and Unified One for Extension

WBWilliam Gregory BoldtCornell University

Key Points

To evaluate Extension's current image among various stakeholders and its alignment with its mission.
Surveyed perceptions of elected officials, clientele, media, and the general public regarding Extension's image.
Assessed whether current public views align with Extension's educational goals.
Identified misconceptions about Extension, such as being perceived as fragmented and outdated.
Revealed a need for a more accurate representation of Extension's role in delivering research-based education.

Abstract

What is Extension's current image with elected officials, clientele, media, and the general public?Is that image accurate and up to date?Does the image reflect our current mission...to meet the educational needs of rural and urban citizens by delivering up-to-date research generated knowledge from the land-grant university and the United States Department of Agriculture?Or are we seen as a folksy, fragmented agency that distributes recipes and agricultural bulletins to rural audiences.

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