The method of focus groups is used to engage farmers, crop insurance agents, and lenders in a risk management education project. Workshop participants were invited to offer suggestions leading to improvement of potato insurance. However, this necessitated understanding of the existing program. Participants asked far-ranging questions about the existing program, creating a teachable moment. Material was also discussed after the session with someone else, a primary goal of the project.
Cole R. Gustafson (Sat,) studied this question.