Artificial Intelligence (AI) has significantly transformed the landscape of digital marketing by enabling highly personalized marketing campaigns that enhance customer engagement and business performance. This study examines the impact of AI on personalized digital marketing campaigns, focusing on how AI-driven technologies such as machine learning, predictive analytics, and customer data analysis improve targeting accuracy and consumer experience. The research explores the ability of AI to analyze large volumes of consumer data, identify behavioral patterns, and deliver customized content, product recommendations, and advertisements in real time. Furthermore, the study evaluates the influence of AI-powered personalization on customer satisfaction, purchase intention, and brand loyalty. While AI offers substantial advantages in marketing efficiency and customer relationship management, concerns related to data privacy, ethical issues, and algorithmic bias are also discussed. The findings suggest that AI-based personalization has become a crucial strategy for organizations seeking competitive advantage in the digital marketplace. The study concludes that effective implementation of AI technologies can strengthen marketing outcomes while emphasizing the importance of responsible and transparent data practices.
Praveen et al. (Fri,) studied this question.