Abstract In 2025, key indicators of China’s film industry and market showed an overall upward trend, demonstrating immense recovery momentum and an irreplaceable global status. Animated films experienced a collective boom, while major film enterprises stabilized with positive outlooks. Furthermore, the “film plus” model expanded from a strictly box-office-driven economy to an extended ticket-stub economy, driving the entire industry to upgrade from a product-oriented model to a copyright-centered one. However, several underlying issues have increasingly surfaced, including a deficit in the supply of high-quality films, the aging appeal of live-action cinema, an over-reliance on peak release windows and top-tier blockbusters, and a shrinking base of regular moviegoers. Therefore, the Chinese film industry must astutely recognize, actively adapt to, and proactively embrace these changes. Driven by new contexts in media, technology, and consumption, the industry is transitioning into a transformative era of the “extended film industry” (macro-film industry) where both challenges and opportunities coexist.
Yin et al. (Thu,) studied this question.
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