【Abstract】 This study examines whether peripheral visual elements—container design and provider attire—affect food evaluation from a behavioral economics perspective. A betweensubjects 2 × 2 experiment was conducted in a university dining hall, where participants evaluated the taste and perceived price of chocolate. The results showed no robust effects of either visual factor on taste evaluation. Container design exhibited a statistically detectable but small effect on price evaluation, while provider attire and the interaction effect were not statistically reliable. Exploratory analyses suggested a weak association between provider gender and price evaluation, though these findings were not part of the original hypotheses. Overall, the results indicate that peripheral visual cues alone have limited influence on food evaluation in casual consumption contexts.
Toku et al. (Fri,) studied this question.