The article is dedicated to a comprehensive analysis of the evolution of theoretical and methodological concepts of ressentiment in the media communication space. The aim of the research is to systematize key approaches to studying ressentiment, to identify its new forms of representation in the media, and to determine the specifics of its digital transformation. The relevance of the work is due to the increasing role of ressentiment in the modern media landscape, where digital technologies radically change the mechanisms of its genesis, dissemination, and amplification, manifested in the polarization of public opinion, algorithmic amplification of conflicting discourses, and the formation of stable social attitudes. The scientific novelty of the research lies in the development of an integrative interdisciplinary approach that combines philosophical, sociological, and media research analyses of ressentiment. The work systematically represents modern forms of its representation in the digital environment for the first time. Special attention is given to the transformation of ressentiment from an individual psychological phenomenon into a social attitude mediated by digital platforms. The methodological basis of the research is based on the synthesis of classic philosophical concepts (F. Nietzsche, M. Scheler), sociological theories (P. Bourdieu, L.G. Fishman), and contemporary media studies focused on digital culture and algorithmic attention management. The methods used include comparative-historical analysis, discourse analysis of media content, conceptual analysis of ressentiment theories, as well as elements of digital sociology to study its new forms in the online space. The main conclusions of the work include: 1. The preservation of the heuristic value of classic concepts of ressentiment (Nietzsche, Scheler) for the analysis of its modern manifestations, despite the radical transformation of the media environment. 2. The identification of key mechanisms of the digital transformation of ressentiment, such as algorithmic amplification, viral dissemination, and the formation of "echo chambers." 3. The definition of ressentiment as a stable social attitude actively exploited in media manipulations and political discourses. The practical significance of the study is related to the possibility of applying its results for the analysis of socio-communicative processes in the digital age, predicting media impact, and developing strategies to reduce the destructive influence of ressentiment narratives. Promising directions for further research include the study of neuro-communicative aspects of ressentiment, cross-cultural analysis of its manifestations, and the development of regulatory mechanisms for the digital environment. The work contributes to the development of media studies, digital sociology, and social philosophy by proposing a coherent theoretical and methodological framework for studying ressentiment in the context of the modern media space.
Kirillov et al. (Fri,) studied this question.