Knowledge society: a creative model for Ukrainian realities

The article analyzes the challenges and opportunities facing Ukrainian society in the context of global changes, and proposes approaches to forming an innovative environment capable of stimulating the development of human capital, creativity, and interdisciplinary interaction. The analysis shows that the concept of the knowledge society extends beyond the traditional understanding of the information society, emphasizing not only access to information but also the ability to comprehend, transform, and creatively apply it. The knowledge society is viewed as a conceptual model of social structure in which knowledge, information, and intellectual capital act as the key resources for development, power, and prosperity. The article proposes a creative model of the knowledge society, the functioning of which is based on the principles of openness, inclusivity, ethics, innovativeness, continuous learning, and others. It is substantiated that the foundation of the knowledge society is formed by educational and scientific institutions, technologies, human potential, and social processes.