The study offers a multidimensional account of the culture of spectacle in the United States, Poland and Europe, examined through the sociology of popular music, the economics of mass events, media, politics, sport, advertising, sponsorship and audience expectations. It discusses major American mega-events such as the Super Bowl Halftime Show, the Grammy Awards and Coachella, alongside European and Polish models of cultural organization, funding, infrastructure and event production. The work shows how contemporary spectacle culture is shaped by a complex interplay of market, social, media-related and institutional factors.
Przemysław Sebastian Kasprzak (2026) studied this question.