Untangling the mystery of employee happiness in the FMCG sector: the role of corporate social responsibility, environmental self-identity and corporate image

Puntos clave

• This research aims to investigate the factors influencing employee happiness within the FMCG sector, particularly focusing on corporate social responsibility and corporate image.
• Analyzed the impact of corporate social responsibility on employee happiness.
• Evaluated the role of environmental self-identity in shaping perceptions of corporate image.
• Conducted surveys within FMCG companies to assess employees' views on happiness and corporate attributes.
• Positive correlation found between corporate social responsibility and employee happiness.
• Environmental self-identity significantly influences employees' perception of corporate image.
• Strong corporate image linked to higher levels of employee happiness.

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