There is growing trend towards online Buying. People are rapidly opting for it due to ease in functionality and availability of a wide variety on one single platform. This is a study undertaken to highlight the influence of demographics variables on online buying amongst the residents of Delhi &NCR. It is observed that demographic variables like age, gender, marital status, educational qualifications do have an impact on online buying behavior. The implications for the marketers can be focusing more on the segment that supports the youngster creating more awareness through campaigning. There exists a need on the part of marketers to make the consumer environmentally conscious on the aspect of online shopping.
Shing et al. (Sat,) studied this question.