Artificial Intelligence (AI) has brought about a paradigm shift in the world of marketing by allowing firms toautomate customer communication, customize communications, analyze customer behavior, and fine-tunemarketing strategies. On the other hand, increasing awareness about environmental issues and calls forSustainable business models have seen the inclusion of sustainability in marketing operations by organizations.Sustainable marketing can be described as the production and marketing of goods and services that satisfyconsumer needs without compromising the environment, society, and economy for future generations.Further, there is an analysis of case studies of some firms like Amazon, Unilever, Tesla, and Patagonia, whichhave combined their AI-based approaches with their sustainable marketing initiatives. This study reveals thatAI, when employed in a responsible and ethical way, can make a substantial contribution to the success ofsustainable businesses. It is concluded from this research that AI and sustainable marketing should complementeach other.
Abishek Saini (Wed,) studied this question.