Under present market forces and strict competition, the IT firms have become more complex, dynamic and fast paced. In this competitive environment where there is a constant pressure to improve results, companies are always in the process of seeking ways to become more efficient, productive, flexible and innovative. As a result these organizations are characterized by long working hours, stressful deadlines and struggling employees to maintain work life balance. In this changing work environment, organizations are facing issues of stress and employee burnout on a large scale. HR managers are expected to come up with innovative practices that serve to motivate and retain talented workforce for sustainable competitive advantage. The purpose of this study is to highlight the importance of work life balance and also to identify the impact of initiative taken by IT companies on the work life balance of employees.
Singh et al. (Thu,) studied this question.