Abstract Agricultural exports play a crucial role in the Jordanian agricultural sector and understanding their market dynamics is very important for sustaining their competitiveness. This study evaluates the export competitiveness of the Jordanian tomatoes using a near ideal demand system (AIDS) model and a regional survey of exporters. The research estimates the market demand, identifies major importing countries of the Jordanian tomatoes and examines price responsiveness in key markets such as Kuwait and the UAE. Results indicate that the Jordanian tomato demand is price-sensitive, with higher export prices associated with reductions in demand, though the magnitude of these effects varies across markets. Cross-price elasticity identifies Syria and Lebanon as primary competitors and other regional competitors like Turkey, India and Oman as well. While the AIDS model provides strong econometric insight, the study is limited by the small sample size (n = 20) of the qualitative survey. The research fills the gap in understanding the demand dynamics for Jordan's key agricultural exports, offering strategic pricing and infrastructure recommendations for policy makers. Originality/value: This is one of the few studies that combines demand system modeling with direct exporter response in the Jordanian context. To support the export growth we suggest that policy measures such as pricing, improved market access and enhanced quality standards may be beneficial. Market analysis is recommended to understand the consumers preferences, also increasing investment in transportation and refrigerated storage infrastructure would enhance the Jordanian tomato competitiveness and export markets position.
Al-Taha’at et al. (Thu,) studied this question.
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