What question did this study set out to answer?

The aim is to understand how Bollywood unions adapt to social and economic changes through self-organization.

June 9, 2026

Making the Union Visible: Bollywood’s Art and Costume Workers

Key Points

The aim is to understand how Bollywood unions adapt to social and economic changes through self-organization.
Analyzes the history of the Association of Cine and Television Art Directors and Costume Designers (ACTADCD).
Examines two significant events: the 2017 multi-union strike and the 2019 Art and Costume exhibition.
Focuses on the processes of union formation and collective action.
Highlights the impact of the 2017 multi-union strike on raising awareness among workers.
Details how the 2019 Art and Costume exhibition showcased the collective identity of the union.
Demonstrates the evolving nature of labor organization in the cultural sector.

Abstract

This article explores how unions self-organise in response to the shifting social and economic landscape of the present times. It takes up the case of a union in Bollywood, the Association of Cine and television Art Directors and Costume Designers (ACTADCD), to examine how it constitutes itself in process. In doing so, this article explores the history of the union and two episodes of its coming together in the recent past: the 2017 multi-union strike outside the film studio complex, Filmcity in Goregaon, Mumbai and the first Art and Costume exhibition in 2019 at The Bombay Art Society art gallery of Bandra.

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