This study explores how the fusion of postmodernism and new media art is expressed through color and visual structures in art makeup. While previous studies have examined art makeup primarily as a surface-oriented visual medium and focused mainly on LED- and projection-based stage performances, limited research has addressed the optical and perceptual color changes occurring directly on the human body. To address this gap, the aesthetic characteristics of new media art were categorized into immateriality, interactivity, virtuality, and convergence. The formative structure of light, reflection, and projection was analyzed through selected works by Nam June Paik, Jenny Holzer, Rafael Lozano-Hemmer, and teamLab. Based on this analysis, seven art makeup works were designed using additive color mixing, projection techniques, and UV-reactive materials, and the resulting color formation and visual transformation on the skin surface were examined. The results indicate that art makeup can function as an experimental visual medium integrating artistic expression with digital technology beyond its conventional decorative role. Furthermore, the light–reflection–projection structure is proposed as an analytical framework applicable to color planning, textile surface studies, image construction, and digital fashion content production.
Luo et al. (Sun,) studied this question.
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