Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture | Synapse
June 11, 2026
Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture
Key Points
This research aims to analyze the effects of influencer culture on various creative domains including cooking, fitness, and academics.
Qualitative analysis of social media content across different creative fields.
Examination of the themes of optimisation, authenticity, and self-branding in influencer-driven content.
Influencer culture is reshaping content rationalities and aesthetics in diverse fields.
Authenticity and self-branding are becoming central to content creation across social media platforms.
Abstract
The “influencerfication” of the internet is here. From cooking to weight-lifting to academic work, social media content increasingly follows the rationalities and aesthetics of the “influencer.” Th...