Abstract This paper presents the results of a national survey of administrators of accounting programs, as well as a survey of the executive directors of the state CPA societies, to identify the level of participation by both academics and the profession in recruiting activities aimed at attracting the "best and the bright- est." It also evaluates and compares the perceptions these two groups have of the importance of their recruiting activities. Sixty-two percent of 619 accounting programs and 92 percent of the state societies responded. Recruiting activities surveyed included those aimed at incoming students as well as currently enrolled non-accounting majors. Levels of participation, importance ratings, and analysis of significant response differences between institutions differing in size, accreditation and public/private status are presented, as are significant response differences between educational institutions and state CPA societies. These data are intended to document the current baseline of university accounting program and state CPA society recruiting activities, and should be a useful resource to both administrators of accounting programs and state CPA society executive directors who are involved in recruiting.
Garner et al. (Mon,) studied this question.