Construction of Artistic Practice Paths for the Modern Expression of Folk Culture Empowered by AIGC

AIGC technology has opened up a brand-new technical path and artistic space for the modern expression and innovative inheritance of folk culture. As an important carrier of national spirit and regional civilization, folk culture is confronted with practical challenges such as narrow communication boundaries, insufficient content innovation, and a continuous loss of young audiences in its traditional communication modes. With its advantages in multimodal content generation, intelligent interactive experience construction, and efficient creative production, AIGC provides profound impetus for the transformation of folk culture in terms of content form, communication field, and audience experience. According to artistic practice, this paper analyzes the inherent value of AIGC in empowering the modern expression of folk culture, and constructs a systematic practice framework covering content creation, technology integration, scenario expansion, communication innovation, talent cultivation, and industrial upgrading, in order to facilitate the creative transformation and innovative development of folk culture in the digital context, enable it to take root in contemporary life in diverse and vivid forms, and enhance public cultural identity and cultural confidence.