What question did this study set out to answer?

The study aims to explore how demographic factors influence the perceptions of Nigerian journalists regarding freebies and gratifications.

June 18, 2026

Soiled palm and tainted conscience: Influence of demographic variables on the perception of Nigerian journalists on freebies and gratifications

Key Points

The study aims to explore how demographic factors influence the perceptions of Nigerian journalists regarding freebies and gratifications.
A survey method was adopted to gather data from 120 randomly sampled journalists.
Questionnaires were administered in the South West zone of Nigeria.
Data analysis was conducted using SPSS statistical tools.
A strong linkage was found between the economic status of journalists and their acceptance of freebies.
Media organizations were passive in addressing corruption due to poor wage systems.
Corruption in journalism is exacerbated by broader societal graft, indicating a two-way relationship between journalists and news sources.

Abstract

Abstract The study investigated the influence of demographic variables on the perception of Nigerian journalists about freebies and gratifications, their perception of the role of news sources on the phenomenon, contributions of the media organizations as well as societal influence on journalist corruption. Anchored on the political economy of news sourcing and the Need theory, the study adopted survey method to generate its data. Questionnaires were administered on 120 randomly sampled journalists in the South West zone of Nigeria. Data were analyzed with SPSS statistical tools and findings revealed a strong linkage between the economic status of the journalists and their predisposition to accepting freebies and gratifications. The study also found that media organizations had been passive in addressing journalist corruption because of their poor wage system. Media corruption was also found to be influenced by graft in the larger society while it was discovered that corruption was a two-way affair between journalists and news sources. The study concluded that until the socioeconomic conditions that fuel media corruption were tackled, quest for professionalism and ethical journalism would continue to be a mirage. Key Words: Soiled Palm, Tainted Conscience, Journalists, Perceptions, Freebies, Gratifications JCMR Journal of Communication and Media Research, Vol. 13, No. 2, October 2021, pp. 99-109 © Association of Media and Communication Researchers of Nigeria (AMCRON). About the authors Isiaka Zubair Aliagan, Ph.D. is a lecturer in the Department of Mass Communication, Kwara State University, Malete, Kwara State, Nigeria ** Habibat Bolajoko Na’Allah is a lecturer in the Department of Mass Communication, Kwara State University, Malete, Kwara State, Nigeria *** Kamaldeen Arikewuyo Ahmed is a lecturer in the Department of Mass Communication, Kwara State University, Malete, Kwara State, Nigeria Full Article Words: 6,067 Pages: 11 To access full article, click on download. Article Citation Aliagan, I. Z., Na’Allah, H. B. & Ahmed, K. A. (2021). Soiled palm and tainted conscience: Influence of demographic variables on the perception of Nigerian journalists on freebies and gratifications. Journal of Communication and Media Research, 13 (2): 99 – 109.

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Cite This Study

Aliagan et al. (Fri,) studied this question.

synapsesocial.com/papers/6a338c62630953a74978dae9 https://doi.org/https://doi.org/10.67107/jcmr.2021.461

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