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June 18, 2026

Budget process and organizational performance of privately owned broadcast media organizations in South South, Nigeria

Key Points

This study aims to assess the organizational performance and budget process of privately-owned broadcast media organizations in South-South Nigeria.
Survey research design used to collect data from 396 employees across 38 organizations.
Stratified and simple random sampling techniques employed for participant selection.
Data analyzed using descriptive statistics, Pearson Correlation Coefficient, and multiple regressions.
High level of organizational performance noted, particularly in innovation within internal business processes.
Identified low levels of budget process among organizations.
Budget process significantly influences organizational performance.

Abstract

Abstract Privately-owned Broadcast Media Organizations in Nigeria and in some other countries are the second generation to provide broadcast media services, they serve as the vehicle through which people relate with each other. Many people have complained about their inability to view Nigeria broadcast stations when they are outside the country. The perception thus is that Privately-owned Broadcast Media organizations in Nigeria are not performing as well as they should. The study set out to ascertain the level of Organizational Performance and Budget Process of Privately-owned Broadcast Media Organizations in South-South Nigeria and the extent to which Budget Process influence Organizational Performance. The survey research design was used. The population of the study was 1,046 employees from 38 private broadcast media organizations from which a sample of 396 was selected using a combination of stratified and simple random sampling technique. Instrument of data collection was questionnaire. Data were analyzed using descriptive statistics, Pearson Correlation Coefficient, and multiple regressions. Findings revealed a high level of organizational performance of privately-owned broadcast media organizations particularly performing well in terms of “internal business process perspective: innovation”. The study revealed low level of ‘budget process’. The findings further revealed budget process significantly influence organizational performance. Key Words: Organizational Performance, Budget Process, Privately-owned Broadcast Media Organizations, Innovation, Budget Formulation. * Benedict Ikisikpo Afagha is a doctoral student in the Department of Information Resource Management, Babcock University, Ilishan-Remo, Ogun State, Nigeria. ** Rosaline Oluremi Opeke, Ph.D. is a Professor in the Department of Information Resource Management, Babcock University, Ilishan-Remo, Ogun State, Nigeria. © AMCRON Journal of Communication and Media Research, Vol. 11, No. 1, April 2019, pp. 38-51

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