What question did this study set out to answer?

This analysis aims to explore the interrelationships among health communication, health literacy, and therapeutic communication.

June 18, 2026

Interrelationship of Health Communication, Health Literacy, Therapeutic Communication and Other Related Concepts

Key Points

This analysis aims to explore the interrelationships among health communication, health literacy, and therapeutic communication.
Adopts an explorative framework to discuss the integration of related concepts.
Analyzes health communication practices in Nigeria.
Evaluates implications for scholarship and application in health communication.
Identifies key interconnections among health communication, health literacy, and therapeutic communication.
Highlights the role of social marketing and media literacy in health communication frameworks.
Demonstrates the hybrid and multidisciplinary nature of health communication scholarship.

Abstract

Abstract Since the evolution of health communication as a theory and practice, the field has integrated many related concepts from other disciplines into its scholarship and professional practice. As such, scholars have described the field as hybrid and multi-disciplinary. This analysis adopts the explorative framework to discuss the interrelationship of health communication and health literacy, therapeutic communication or patient-provider communication, social and behavioural change communication, social marketing and media literacy. The study is a contribution to health communication scholarship in Nigeria to facilitate better understanding, appreciation and application. Key Words: Health Communication, Media Literacy, Health Literacy, Social Marketing, Social and Behavioural Communication, Therapeutic Communication. JCMRJournal of Communication and Media Research, Vol. 6, No. 2, October 2014, 175 – 194 ©Delmas Communications Ltd. About the author *Semiu Bello is with the Department of Media and Communication, School of Language, Political and Social Sciences, University of Canterbury, Christchurch 8020, New Zealand Full Article Words: 10,589; Pages: 20

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