What question did this study set out to answer?

This study aims to explore how Nollywood films contribute to the preservation of Igbo royalty culture amidst globalization.

June 18, 2026

Sustaining Igbo royalty culture through Nigerian Nollywood films

Key Points

This study aims to explore how Nollywood films contribute to the preservation of Igbo royalty culture amidst globalization.
Selected thirty Nollywood films with Igbo cultural settings for content analysis.
Employed framing theory to analyze portrayals of royalty culture.
Conducted interviews with five key informants knowledgeable in Igbo culture to verify findings.
Films portrayed Igbo royalty culture reasonably well but contained exaggerations and misrepresentations.
Key informants linked misrepresentations to globalization and filmmakers' creativity.
Recommendation for filmmakers to enhance cultural preservation through effective research and understanding of their roles.

Abstract

Abstract Prevailing challenges to cultural preservation and development in contemporary world created by globalization and enhanced through information communication technologies (ICTs) have led to corruption and/or diffusion of cultures. This study seeks to identify how Nollywood films have been used for the preservation of royalty culture of the Igbo people of Nigeria. Thirty (30) Nollywood films of English production with Igbo cultural setting were purposively selected and content analyzed within the framework of framing theory to identify royalty culture contents and respective portrayals. Interview method was further employed to merely to corroborate the findings obtained from content analysis; five key respondents of Igbo extraction and those knowledgeable in subject culture were interviewed. Based on two hundred and two (202) scenes and cases analysed as well as interview, portrayals of Igbo royalty culture in the films were viewed as reasonably represented even though there are some incidences of exaggeration and misrepresentations. Key informants attribute such to the impact of interrelatedness through globalization and cultural transfer as well as conscious acts of the filmmakers to show creativity through understanding of their roles as communicators and employment of effective research, Nollywood filmmakers would be better involved in producing films that would enhance cultural preservation. Key Words: Nollywood Films, Igbo Royalty, Cultural Preservation, Filmmakers, Framing *Sunday Uduakobong is of the Department of Broadcasting, School of Communication, Lagos State University, Ojo, Lagos, Nigeria **Rotimi Williams Olatunji, Ph.D. is a Professor in the Department of Public Relations and Advertising, School of Communication, Lagos State University, Ojo, Lagos, Nigeria ***Sunday Olayinka Alawode, Ph.D. is an Associate Professor in the Department of Broadcasting, School of Communication, Lagos State University, Ojo, Lagos, Nigeria AMCRON Journal of Communication and Media Research, Vol. 10, No. 2, October 2018: 149 – 160

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