What question did this study set out to answer?

The aim is to explore how social media can be utilized to combat the spread of HIV among Nigerian youths.

June 18, 2026

Potentials of Social Media for Hiv/AIds Campaign Among Nigerian Youths

Key Points

The aim is to explore how social media can be utilized to combat the spread of HIV among Nigerian youths.
Critical examination of social media's role in HIV/AIDS campaigns
Analysis of existing communication strategies aimed at Nigerian youths
Focus on behavioural change through information dissemination via social media
Social media can enhance awareness and provide essential information about HIV/AIDS, leading to behaviour change among youths.
Effective campaigns can potentially decrease the prevalence of HIV among the youth.
Re-strategized communication efforts show promise in engaging young people against HIV.

Abstract

Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and well-being be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be re-strategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Providing youths with requisite information through social media has the potential of stemming the scourge of the virus. The paper critically examines the use of social media as a potentially veritable tool for campaigns aimed at combating the spread of HIV among Nigerian youths. Key Words: Social media, Youths, Campaign, HIV/AIDS. JCMRJournal of Communication and Media Research, Vol. 7, No. 1, April 2015, 219 – 232 ©Delmas Communications Ltd. About the authors *Dr. Ngozi Joy Onyechi, Ph.D. is a lecturer in the Department of Communication and Language Arts, University of Ibadan, Ibadan, Nigeria. **Dr. Koblowe Obono, Ph.D. is a lecturer in the Department of Communication and Language Arts, University of Ibadan, Ibadan, Nigeria Full Article Words: 6,090; Pages: 14

Mark Helpful

Bookmark

Relay