Against the growing global demand for market-oriented tourism professionals, Case-based Action Learning (CAL) has become an innovative teaching paradigm for cultivating applied talents in the undergraduate Tourism Marketing Course, with unique practical advantages. This study systematically elaborates on CAL’s theoretical basis and rigorously evaluates its implementation effectiveness by comparing it with traditional teaching methods in relevant courses of Chinese higher education. After clarifying the specific application framework of CAL in the Tourism Marketing Course and comprehensively assessing its learning outcomes, it further analyzes the teaching method’s theoretical contributions and practical values, clarifies its limitations, and proposes feasible future research directions. Empirical results show that CAL not only significantly improves students’ practical problem-solving abilities and collaborative literacy, but also deepens the effectiveness of university-enterprise cooperation, promotes the output of discipline competition achievements, and facilitates the formation of high-quality academic achievements, ultimately constructing a complete closed-loop teaching system of ‘theoretical construction – practical verification – industrial transformation’. By constructing an open classroom model, the evidence-based teaching plan formed in this study provides a replicable template for educators, and offers important reference for the innovation of undergraduate teaching methods and the improvement of teaching quality in the tourism management major.
Ma et al. (Fri,) studied this question.