Social media has emerged as one of the most influential communication technologies of the twenty-first century. University students constitute one of the largest groups of social media users, utilizing these platforms for communication, entertainment, education, information sharing, and professional networking. The present study investigated the usage patterns of social media among university students and examined its impact on their academic, social, and personal lives. A quantitative descriptive survey method was adopted for the study. Data were collected from 502 students of Guru Kashi University using the standardized Social Media Usage Scale developed by Saha and Guha (2019). Descriptive statistics such as frequency and percentage were employed for data analysis. The findings revealed that Facebook was the most widely used social media platform among students, followed by YouTube, Instagram, and Twitter. The majority of students spent one to three hours daily on social networking sites, primarily for chatting, downloading media content, and maintaining social relationships. While students acknowledged several benefits of social media, including communication, news updates, and educational support, excessive use was found to contribute to academic delays, sleep disturbances, eye strain, and reduced productivity. The study highlights the need for balanced and responsible social media use among university students and recommends digital literacy and wellbeing initiatives in higher education institutions.
Lovepreet et al. (Sun,) studied this question.
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