Objective: To examine how masculinity is negotiated through language by foregrounding the role of pragmatic strategies in shaping male sexual expression and psychosexual well-being. The study argues that linguistic practices do not merely reflect but actively construct norms of male sexuality, often reinforcing silence, stigma, and restricted emotional articulation. Methods: Drawing on media discourse as its primary data source, including films, web series, and social media interactions, the study employs a qualitative pragmatic analysis to investigate how meaning is conveyed through indirectness, implicature, euphemism, and silence in representations of male sexual identity. Results: The analysis reveals that media narratives frequently encode hegemonic masculinity through assertive, dominant speech acts while marginalizing expressions of vulnerability through hedging, avoidance, or strategic silence. Euphemistic and metaphorical language emerges as a key device in negotiating culturally sensitive aspects of male sexuality, reflecting broader socio-cultural constraints. At the same time, contemporary digital platforms demonstrate a gradual shift, where alternative masculinities are articulated through more open yet still pragmatically mediated forms of expression. These linguistic patterns have significant implications for psychosexual well-being, as they influence self-perception, interpersonal communication, and help-seeking behavior among men. Conclusion: By integrating insights from pragmatics, masculinity studies, and psychosexual health, the article highlights the critical need to address communicative barriers in discussions of male sexuality. It concludes that transforming linguistic practices in media discourse can play a pivotal role in reducing stigma and fostering healthier, more inclusive models of masculinity and sexual well-being.
Kumar et al. (Mon,) studied this question.
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