Purpose Adoption of generative artificial intelligence (GenAI) technologies has spread rapidly, including in many HR departments. This paper discusses a strategic approach toward implementing Gen AI into learning and development (L&D) programs and courses. Design/methodology/approach This is a “viewpoint” paper from the perspective of two authors, one an academic who researches the impact of AI on HR, the other an executive coach and corporate learning and development consultant with years of experience as a chief learning officer. Findings L&D programs are ultimately about capturing and enhancing organizational knowledge toward gaining competitive advantage. A strategic approach to use of GenAI, including the support of top management, incorporation of the principles of a “learning organization,” consultation of key stakeholders and appropriate choice of initial content development, will enhance the likelihood of success. Social implications Appropriate GenAI implementation will address employee engagement and improve the firm’s learning culture. Originality/value Not all GenAI adoptions have been successful. Organizations that do not take a strategic approach may end up with a failed or suboptimal outcome in their L&D GenAI projects in comparison to those who do.
Hamilton et al. (Tue,) studied this question.