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Aim: This article examines the role of artificial intelligence (AI) in transforming the tourism industry and improving tourism services. Method: The study is based on an analysis of academic literature and recent international research on AI applications in tourism and hospitality. Results: AI can improve travel planning, personalization, customer service, demand forecasting, marketing, and operational efficiency. Conclusion: Effective and responsible adoption of AI can increase the competitiveness of tourism businesses while improving the tourist experience, although data protection, workforce adaptation and ethical issues require particular attention.
Nargiza Mashrabjonovna Iskandarova (2026) studied this question.