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L. J. Shrum | Synapse
LJ
L. J. Shrum
Consumer Behavior in Brand Consumption and Identification
HEC Paris
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
165 pubs · 10,044 cites · h-index 43
Affiliations
HEC Paris
HEC Paris in Qatar
Behavioral Pharma (United States)
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