The Image of the Republic of Moldova in the Vision of Young People and Seniors: an Intergenerational Perspective in the Age of Globalization

Image is an essential element and an important asset for individuals, economic entities, and nation states alike. The country's image contains a complex set of characteristics that have been developed in the process of the country's evolutionary development, which include: cultural elements, natural landscapes, historical heritage, the quality of products or services, features of national psychology, the system of values, foreign policy orientation and diplomatic image, the level of technological development and degree of digitalization, tourism promotion, as well as media discourse and the influence of public opinion, including that of influencers. The purpose of this research is to identify cultural, political, technological symbols, as well as values inherent to the national psychology, which are common to all generations of consumers and which, when combined, could contribute to shaping the image capital of the Republic of Moldova, adapted to the dynamics of globalization and digitalization.